Coca-Cola Enterprises European Talent Development Programme

European Talent Development Programme for leaders from multiple offices and production facilities across Europe.

Organisation overview

Coca-Cola is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognisable brands, their portfolio features 21 billion-dollar brands.


Our Approach

Coca-Cola Enterprises asked First Ascent to design a challenging, thought-provoking and experiential five-day residential leadership programme. The programme aimed to develop self-awareness and awareness of others, provide an opportunity to reflect and stimulate strong relationship bonds between cross functional managers across Europe.

Psychometric profiling link to Profiling Tools was followed by tackling the subject of emotional intelligence, with particular focus on energy management and resilience. Delegates explored motivation, driving engagement and high performance in teams, and maximising individual potential and feedback for performance. A night in the outdoors was enhanced by a campfire talk by Britain’s leading mountaineer, who highlighted the importance of managing emotions and pressure when attempting to summit Everest and K2.


“I want to formally say a huge thank you to the fantastic staff at First Ascent for delivering a truly inspirational and memorable experience that has undoubtedly already added great value to the leadership development journey that this group of people are currently on. I witnessed ongoing self-awareness growth and tangible realisation of potential - all driven by the excellent challenges and reflection exercises you set out for the team. Small successes translated into massive personal movement on the part of the individual and that of the group. I am absolutely delighted with the results and I know the delegates are too.”

Head of European Procurement, Coca-Cola Enterprises

“By a country mile the best development programme I have ever had the pleasure of taking part in.”

Delegate From the European Talent Development Programme

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